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Why We Became a B Corp

“We have always tried to model best practices and be a best partner in all of our dealings. As we continue to grow economically, we can also now through B Lab measure our improvement in environmental and social practices. The bigger we get, the more good we can do, the more opportunities for our employees and the more visibility for our model. We hope to inspire businesses to compete not only to the best in the world, but to be the best for the world.”

– DEB HATCHER, Founding Partner, Chief Marketing Officer

Brand Proposition

To create the highest quality wine for the greatest sustainable value.

Our Intention

To build a company that is a force for good.

Businesses Should be Conducted as if People and Places Matter.

We try to do no harm and benefit all with our wine, our practices and our profits.

We understand we are dependent on one another and accept responsibility for each other and future generations.

We believe in a shared and durable prosperity that will result from an inclusive economy.

We believe in opportunity for all and respect everyone’s self-identity.

We believe that everyone is entitled to live with dignity, to be treated with respect, to support themselves and their families and to make a contribution to their communities.

We believe in shared leadership and true collaboration because we are stronger and better together.

We believe in continuous improvement and in living and demonstrating our values.

Two thousand years ago, Rabbi Hillel said in a different time of injustice and uncertainty,

If I am only for myself, then what am I? If not now, when?”

In light of these values, we commit responsibly be the change we seek in the world.

Economic Responsibility

We are committed to being a rigorous, successful business. We believe in transparency and that a successful business can do more good in the world. More resources can deliver higher quality and bring more opportunities. Bigger can be better.

Environmental Responsibility

We are committed to leaving a place better than we found it through healthy ecosystems, with attention to detail, and through research and innovative technology.

Social Responsibility

We are committed to building a safe and stimulating community by working with multiple community organizations to make a difference in the arts, education, access to healthcare and social justice.

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